Blog

I write about websites, SEO and AI for business: what works, what it costs and how I do it.

Websites & developmentOctober 15, 20264 min read

How to compare website proposals: what to look at besides the price

You received several commercial proposals for a website, and the totals differ a lot. Comparing only prices makes no sense - the word "website" covers very different scopes of work. I show what to check in a proposal, how to tell what the price includes and which signs are a warning.

Websites & developmentOctober 14, 20264 min read

Who owns the website after handover: what you should have in hand

The website is paid for and live, but the domain is registered to the developer and you have no access. Then in fact it is not yours. I show whose name to put the domain and hosting in, which access to get after handover and what to do if the developer kept it and does not respond.

Websites & developmentOctober 13, 20264 min read

Website support after launch: what it includes

A website launch is not the finish line. The domain and hosting need to be paid for, the inquiry form can stop working, prices and services change. I show what website support includes, what you can do yourself, what is better left to a developer and how to agree on it at the start.

Websites & developmentOctober 12, 20264 min read

Template or custom website design: when a template is enough

A template is cheaper and simpler, custom design fits the task more precisely. I show how they differ in practice, when a template is enough, when it gets in the way and which questions tell you what suits your business. Plus what a website with design for your content costs.

Websites & developmentOctober 11, 20264 min read

Website materials: what to prepare before work starts

A website is built from your materials: texts, photos, logo, contacts. If they are missing at the start, work is put on pause, and the design has to be redone. I show what to prepare before work starts, in what form to send it and what to do if something is missing.

Websites & developmentOctober 10, 20265 min read

Website for a cleaning company: how to turn an estimate into a request

A cleaning client wants to know the price and see who will come to their home. If the website answers this before the call, a request comes in without extra messaging. I show which pages, calculator, photos and form a cleaning company website needs and what it costs.

Websites & developmentOctober 9, 20265 min read

Website for a photographer: how to get shoot requests

A client picks a photographer by portfolio, price and how clear the shoot process is. I explain what a photographer or photo studio website needs: portfolio by genre, a lightweight gallery, packages and prices, the shoot process, reviews and a request form, and what such a website costs.

Websites & developmentOctober 8, 20265 min read

Website for an IT company: how to get development orders

A development client may not understand technology: they need to see what you do, how you work and what it costs. I explain what an IT company website needs: services in plain words, case studies, team and process, cost and a request form, and what such a website costs.

Websites & developmentOctober 7, 20265 min read

Website for a children's center: how to sign up children for a trial class

A parent chooses a children's center by its teachers, its conditions and how calm they feel leaving their child there. I explain what a center website needs: programs by age, teachers, conditions and safety, prices and trial class sign-up, and what such a website costs.

Websites & developmentOctober 6, 20265 min read

Website for a delivery service: how to take orders without calls

A delivery service client wants to order without a call: choose, enter the address and get a confirmation. I explain what a water, grocery or food delivery website needs: a catalogue, a cart or an order form, the delivery area and terms, repeat orders, and what such a website costs.

Websites & developmentOctober 5, 20265 min read

Website for a manufacturing company: how to get wholesale requests

A procurement buyer chooses a supplier by the products, their specifications and how far the manufacturer can be trusted. I explain what a manufacturing company website needs: a catalogue, product pages, a production block, a wholesale request form and a dealer page, and what it costs.

Websites & developmentOctober 4, 20265 min read

Website for a travel agency: how to get requests to find a tour

A travel agency client trusts you with their holiday and their money, so they check who they are dealing with before anything else. I explain what an agency website needs: destination pages, tour cards, a tour-finding form, a trust block and useful materials, and what such a website costs.

Websites & developmentOctober 3, 20265 min read

Website for a fitness club: how to sign up clients for a trial session

A client chooses a fitness club by its gym, trainers and membership price, and then looks for a way to sign up for a trial session. I explain what a club or studio website needs: programs, a class grid, trainers, prices and a sign-up form, and what such a website costs.

Websites & developmentOctober 2, 20265 min read

Website for a hotel: how to get direct bookings

A guest chooses a hotel by its photos, rooms and location, and then looks for a way to contact it directly. I explain what a hotel or guest house website needs: room cards, a booking form, honest photos, a map and language versions, and what such a website costs.

Websites & developmentOctober 1, 20265 min read

Website for a logistics company: how to get freight enquiries

A logistics company's client chooses who to trust with their cargo and checks the carrier before calling. I explain what the website needs: service and route pages, a shipping quote form, a trust block, a separate entry for drivers and partners, and what such a website costs.

Websites & developmentSeptember 30, 20266 min read

Website for a real estate agency: what it should include

On a listing site, your properties sit in a shared feed next to competitors' listings. Your own website works differently: the buyer sees only your offers, agents with names and a clear path to an enquiry. I explain which pages, filters and forms an agency needs and what it costs.

DesignSeptember 29, 20264 min read

Website photos: your own or stock images

A stock photo looks neat, but a client sees someone else's office and people in it. Your own shots, even imperfect ones, show that you are real. I cover where only your own photos will do, when stock fits, how to shoot decently on a phone and how to keep heavy images from slowing the site.

AI for businessSeptember 28, 20265 min read

AI for small business: where to start without a budget

You do not need a separate implementation budget to start with AI. You need clear tasks and the habit of checking results. I cover where a small business should start: which tasks to give AI, how to write prompts, where AI gets it wrong, what data to keep from it and when you need a bot.

Websites & developmentSeptember 27, 20265 min read

Website enquiry form: which fields you need and which get in the way

An enquiry form is the last step between a client's interest and getting in touch. Every extra field is a reason to change their mind. I cover which fields you need, which to remove, how to label the button, what to show after sending and how to make sure enquiries really reach you.

Process & pricingSeptember 26, 20265 min read

How much does a website cost in Kazakhstan: prices for a landing page and a multipage website

A website's price in Kazakhstan depends on scope, not the city: page count, whether texts are ready, which integrations are needed. My landing page is from $190, a multipage website from $490, a complex project - on request. I cover what is included, remote work and how not to overpay.

SEO & growthSeptember 25, 20265 min read

Keywords for your website without paid tools: how to find them

You can gather keywords without paid services. The main source is how clients themselves describe the task: in enquiries, calls and messages. I break down where to find these words for free, how to check them in search results, how to spread them across pages and what not to do with them.

Process & pricingSeptember 24, 20265 min read

Website acceptance checklist: what to check before the final payment

The final payment is your last point of leverage. I break down what to check before it: whether enquiries arrive, whether analytics sees them, how the site opens on a phone, the state of the texts and speed, what access you must be given and what to do with the flaws you find.

Websites & developmentSeptember 23, 20265 min read

Website for an auto repair shop: what it takes for clients to book

Being known is not enough for an auto repair shop - the client has to book, not call to ask and disappear. I break down what the website needs: a first screen with services and the address, clear repair prices, separate service pages, easy booking and the signs a driver trusts.

Bots & automationSeptember 22, 20266 min read

Order bot for a shop: how it works and who needs one

An order bot collects a request in a structure: product, quantity, address, contact - and passes it straight to the seller. It suits a shop with a small range and repeat purchases. If there are many products and choice needs filters, a chat cannot cope - you need a mini-app or a website.

Websites & developmentSeptember 21, 20266 min read

Link-in-bio page or landing page: where to send your ads

A social profile is the worst landing spot for ads: the person lands in a feed, not an answer to their ad. A link-in-bio page solves half of it: it gives buttons, but does not explain or persuade. A landing page is needed where the budget is paid and the decision is not made right away.

Process & pricingSeptember 20, 20266 min read

What a website spec is and whether a small business needs one

A full spec is usually unnecessary for a small business: it takes long to write and goes stale at the first change. What you need instead is a written scope: the list of pages, the functions, what counts as a revision and what counts as a new task. Without that a dispute is inevitable.

Websites & developmentSeptember 18, 20266 min read

Website for a law firm: trust without promises

A law firm site sells competence, not outcomes: promising the result of a case is wrong both ethically and under advertising rules. The proof is built on named lawyers, described practice areas and publications. Cases are published anonymised and only with the client's consent.

DesignSeptember 17, 20266 min read

The hero section: what belongs on the first screen

The hero section answers three questions: what this business is, what it offers and what to do next. It needs a plain headline with no metaphors, one visible button and an image on point. Slogans, sliders and a half-screen menu get in the way. Check it simply: show it to an outsider.

Bots & automationSeptember 16, 20266 min read

Telegram mini-app: what it is and which business needs one

A mini-app is a web application that opens inside Telegram: an interface, not a conversation. It earns its place where a choice from a catalog, a cart or a personal account is needed, and the audience already sits in Telegram. If bot buttons solve the task, a mini-app is not needed.

Websites & developmentSeptember 15, 20266 min read

Website for a furniture store: a catalog that leads to orders

Furniture is chosen over a long stretch and rarely bought in one go, so the site matters more for reaching contact than checkout. The core is product pages with sizes, materials and price, real photos in an interior, and clear delivery and assembly terms. A cart is not for everyone.

SEO & growthSeptember 14, 20265 min read

Google Business Profile: the listing that brings clients

A Google listing is a free way into local search results and onto the map. Claimed by the owner, it requires address verification and works as well as it is filled in: category, photos, hours, reviews. For a local business it is usually the first source of inquiries, ahead of the website.

SEO & growthSeptember 13, 20265 min read

Local SEO: how to rank in your own city

Local SEO means getting into search results for queries with "near me" and a city name. It works as a set of three parts: map listings, pages for local queries, and a matching address and name everywhere you are mentioned. For a local business it is the cheapest source of leads.

Websites & developmentSeptember 12, 20266 min read

Prices on your website: show them or hide them

Hiding prices is rarely justified: when the sum depends on volume, or when deals are large and negotiated. Otherwise silence about money hands the client to whoever answered. No exact figure - show a range or a floor and explain what moves it.

Websites & developmentSeptember 11, 20266 min read

Website for a construction company: selling a long project

A construction website sells trust, not a service: the client pays a lot up front and waits long for the result. Its core: finished projects with photos, clear stages of work and an honest talk about the estimate. The form must qualify the lead, or the manager drowns in off-target leads.

Bots & automationSeptember 10, 20266 min read

Booking bot for clients: salon, clinic, service center

A booking bot pays off where the client picks the time: salon, clinic, service center. It does three things - it shows free slots, records the booking and reminds about the visit. The main question is not the bot but the schedule: where it lives and what counts as the source of truth.

Websites & developmentSeptember 8, 20267 min read

Payme and Click on your website: accepting payments in Uzbekistan

Payme and Click connect only to a company or sole trader with a bank account: first the cabinet and the contract, then the integration. The simple path is an invoice by link, the full one is Merchant API with callbacks on the server. The rate is not published, it is in the contract.

Websites & developmentSeptember 6, 20266 min read

Website for a training center: courses, schedule, enrollment

A training center site needs a page for every course, a schedule with the price, a short form for a trial class and teachers listed by name. Course pages are what collects search - the main argument for a multipage site. A landing page from $190, a multipage site from $490.

Websites & developmentSeptember 5, 20266 min read

Website for a restaurant or cafe: menu, delivery, bookings

A restaurant site needs four things: an up to date text menu (not a PDF or an image), a clear path to an order, a booking form that reaches the floor manager in seconds, and the address and hours on the first screen. A landing page from $190, a multipage site with delivery and banquets from $490.

Websites & developmentSeptember 3, 20266 min read

A Website for a Beauty Salon: What It Needs

A salon needs a website once bookings stop fitting into DMs or you start running ads. The required minimum: services with prices, stylist cards, real work, and booking in one step. Instagram stays the storefront and the traffic source, the site takes on choosing and booking.

Websites & developmentAugust 31, 20266 min read

A Website for a Dental or Medical Clinic: What Matters

A clinic website needs four things: doctor cards with real qualifications, service prices, documents and licenses, and simple booking. A dedicated page per specialty brings search traffic. Instagram and maps cannot replace a site - there is no room for evidence and nowhere to show documents.

Bots & automationAugust 29, 20266 min read

Chatbot Development in Tashkent: What Clients Should Know

In Uzbekistan a business bot is almost always a Telegram bot: that is where the audience sits and where requests come in. The price depends on the scenario and the integrations, so it is quoted per task. Before starting, describe the scenario in words and decide where the data goes.

SEO & growthAugust 25, 20267 min read

How to Check if ChatGPT Knows About Your Website

Ask an AI about your company, then about your service without naming the company - that shows whether it knows you and cites you. If it does not, the cause is usually technical: the site serves an empty page without scripts, or the hosting blocks AI crawlers. Both take an hour to check.

SEO & growthAugust 24, 20267 min read

What SEO Services Actually Include

SEO comes down to three parts: technical (speed, indexing, markup), content (pages built for real queries) and external (mentions and links). The basic technical part should be included in the price of the site. As a separate service, promotion makes sense when you need search traffic to grow.

Process & pricingAugust 23, 20266 min read

How to Create a Business Website: Where to Start

Start not with design but with the task: what the site should do and where people will come from. Then you pick the type - a landing page for ads, a multipage site for services, or a catalogue. Client materials are prepared before the start, otherwise the launch stalls on exactly those.

SEO & growthAugust 22, 20266 min read

Why Your Website Loads Slowly and What to Do

Most often a site is slowed down by uncompressed images, unnecessary analytics and widget scripts, heavy code with plugins, and slow hosting. The main rule is to measure what is actually to blame first and only then fix it: guesses usually point at the wrong cause.

Websites & developmentAugust 21, 20265 min read

Online Store or Catalog Website: What Your Business Needs

A catalog shows products and takes a request, a store adds a cart, online payment and stock tracking. If clients pay by transfer or on delivery anyway and the range is small, a catalog solves the same task more cheaply. A store is needed when the purchase has to run without you.

SEO & growthAugust 20, 20265 min read

Google or Yandex: Where to Promote a Site in Uzbekistan

Google dominates in Uzbekistan. But it is too early to drop Yandex. Technically you build one site, the differences show up in ads, not in SEO.

Websites & developmentAugust 17, 20266 min read

Domain and Hosting: What They Are and Whose Name They Go In

A domain is the address of your site, hosting is where its files live. Both should be registered in your name and paid for with your card: then the site belongs to you and you can change contractor at any moment. If the domain is registered to your developer, you are renting your own site.

AI for businessAugust 14, 20266 min read

Can You Write Website Copy With AI

Yes: Google penalises not AI but useless text produced in bulk for the sake of rankings. A model works well as a draft and as an editor, but it does not know the facts about your business and invents them. Publishing generated text without checking and without your data is risky.

Websites & developmentAugust 12, 20265 min read

Tilda or a Custom Website: Which to Choose for Your Business

A website builder suits a quick start and simple tasks: you pay monthly and get a ready-made tool. Custom development pays off once the site has become a working asset: you need a unique design, speed, your own integrations and independence from the platform and its plans.

DesignAugust 10, 20265 min read

Dark or Light Website: Which to Choose for Your Business

A light background is the default: more familiar, better with long texts, right for most businesses. Dark works where there is little text and atmosphere matters: technology, premium, portfolios, photo and video. What decides is the volume of content and the audience, not taste.

SEO & growthAugust 8, 20265 min read

Does Your Site Need an Uzbek Version

An Uzbek version is needed if your clients are mass consumers across the country, not only Russian-speaking Tashkent. The standard: Uzbek in Latin script plus Russian, English for foreign partners. Every language needs its own URL with hreflang markup, or search will not see the second version.

DesignAugust 6, 20266 min read

When Your Website Needs a Redesign

A redesign is needed if the site works badly on a phone, loads slowly, you cannot make an edit without a contractor, the structure does not match your current services, or the site is not indexed. If the issue is the text, the offer or the advertising - redoing the design will not help.

Bots & automationAugust 4, 20265 min read

Telegram Bot for Business: When You Need One and What It Costs

A bot is needed when there is a repeating flow of identical requests: bookings, taking orders, answers to standard questions, notifications. If there are few requests or each one is unique, a form on the site is cheaper. The price depends on the scenario and integrations, so it is quoted per task.

Websites & developmentAugust 2, 20265 min read

Why Your Website Gets No Leads

Usually it is one of five: it is unclear what you offer, with no offer above the fold; the form sits too far down; the form is broken or its emails land in spam; the traffic is not your audience; there is no analytics, so you cannot see where people drop off. An hour to check.

Process & pricingJuly 31, 20265 min read

How Long Does Website Development Take

The timeline depends not on how fast the code is written, but on the size of the site and on how quickly the client sends content and makes decisions. A simple landing page usually takes days, a multipage site takes weeks. Projects wait longest for the texts and photos.

Process & pricingJuly 29, 20265 min read

How to Choose a Web Developer and Not Get Burned

Don't judge a portfolio by its pictures - look at live sites you can actually open. Before you pay, put the scope, the price and what happens after handover in writing. The main red flags: 100% prepayment, refusing to show real projects, and a price far below market.

SEO & growthJuly 27, 20264 min read

What GEO Is and Why Your Site Should Show Up in ChatGPT

GEO is optimizing a site for the answers AI models give: ChatGPT, Gemini, Perplexity, Google's AI overviews. Unlike SEO, the goal is not a spot in a list of links but a place in the answer itself. What works: direct answers to questions, structure, business facts in machine-readable form.

Websites & developmentJuly 24, 20264 min read

Landing page or multipage website: what your business needs

A landing page is one page for one action, usually ads: launch fast, drive traffic, collect leads. A multipage website is for several services, search visibility, and showing the whole business. The choice depends not on money but on the task. I explain how to tell what you need.

Websites & developmentJuly 22, 20264 min read

Website or Instagram: what should a business choose

This is not an either/or choice. Instagram attracts attention, a website turns it into leads and stays yours. A profile can be lost to a block. If you run paid ads, send them to a website: a profile has no single goal, a landing page does.

Process & pricingJuly 19, 20264 min read

Why a $50 website costs more than it looks

A $50 website is a builder template or a beginner freelancer. The price is low, but you pay later: add-ons for every feature, a rebuild with a second contractor, leads lost to weak structure. Cheap makes sense for testing a hypothesis, not for a site you need money from.

AI for businessJuly 13, 20264 min read

AI builds websites for free - why pay a developer?

An AI tool will generate a page in 20 minutes - true, and I use AI every day myself. But a generated shell and a website that brings leads are different things. You pay not for the code, but for knowing what a site needs to sell, and for being accountable for the result.

Process & pricingJuly 10, 20264 min read

How much does a website cost in Tashkent in 2026

A website in Tashkent in 2026 costs anywhere from 500,000 to 50 million so'm - a hundredfold spread. Price depends not on page count but on whether it's a template or development built for your task. Public price lists of Tashkent studios put a landing page at about 2-3 million so'm and up and a multi-page site at about 5-6 million so'm and up; with me it is from $190 and from $490, at a fixed price for an agreed scope.