SEO & growth

Classic search and AI answers: how to show up in both.

SEO & growthSeptember 25, 20265 min read

Keywords for your website without paid tools: how to find them

You can gather keywords without paid services. The main source is how clients themselves describe the task: in enquiries, calls and messages. I break down where to find these words for free, how to check them in search results, how to spread them across pages and what not to do with them.

SEO & growthSeptember 14, 20265 min read

Google Business Profile: the listing that brings clients

A Google listing is a free way into local search results and onto the map. Claimed by the owner, it requires address verification and works as well as it is filled in: category, photos, hours, reviews. For a local business it is usually the first source of inquiries, ahead of the website.

SEO & growthSeptember 13, 20265 min read

Local SEO: how to rank in your own city

Local SEO means getting into search results for queries with "near me" and a city name. It works as a set of three parts: map listings, pages for local queries, and a matching address and name everywhere you are mentioned. For a local business it is the cheapest source of leads.

SEO & growthAugust 25, 20267 min read

How to Check if ChatGPT Knows About Your Website

Ask an AI about your company, then about your service without naming the company - that shows whether it knows you and cites you. If it does not, the cause is usually technical: the site serves an empty page without scripts, or the hosting blocks AI crawlers. Both take an hour to check.

SEO & growthAugust 24, 20267 min read

What SEO Services Actually Include

SEO comes down to three parts: technical (speed, indexing, markup), content (pages built for real queries) and external (mentions and links). The basic technical part should be included in the price of the site. As a separate service, promotion makes sense when you need search traffic to grow.

SEO & growthAugust 22, 20266 min read

Why Your Website Loads Slowly and What to Do

Most often a site is slowed down by uncompressed images, unnecessary analytics and widget scripts, heavy code with plugins, and slow hosting. The main rule is to measure what is actually to blame first and only then fix it: guesses usually point at the wrong cause.

SEO & growthAugust 20, 20265 min read

Google or Yandex: Where to Promote a Site in Uzbekistan

Google dominates in Uzbekistan. But it is too early to drop Yandex. Technically you build one site, the differences show up in ads, not in SEO.

SEO & growthAugust 8, 20265 min read

Does Your Site Need an Uzbek Version

An Uzbek version is needed if your clients are mass consumers across the country, not only Russian-speaking Tashkent. The standard: Uzbek in Latin script plus Russian, English for foreign partners. Every language needs its own URL with hreflang markup, or search will not see the second version.

SEO & growthJuly 27, 20264 min read

What GEO Is and Why Your Site Should Show Up in ChatGPT

GEO is optimizing a site for the answers AI models give: ChatGPT, Gemini, Perplexity, Google's AI overviews. Unlike SEO, the goal is not a spot in a list of links but a place in the answer itself. What works: direct answers to questions, structure, business facts in machine-readable form.