SEO & growthJuly 27, 20264 min read
What GEO Is and Why Your Site Should Show Up in ChatGPT
GEO is optimizing a site for the answers AI models give: ChatGPT, Gemini, Perplexity, Google's AI overviews. Unlike SEO, the goal is not a spot in a list of links but a place in the answer itself. What works: direct answers to questions, structure, business facts in machine-readable form.