Website for a manufacturing company: how to get wholesale requests

A procurement buyer chooses a supplier by the products, their specifications and trust in the manufacturer. The website should give them this information without a call and lead them to a wholesale request. Below is what I build into such a project.

Why does a manufacturing company need a website if sales go through managers?

Sales managers are the main channel, and the website does not replace them. It works before the manager calls and alongside them:

Supplier check. The buyer looks at the products, the production and the company details before replying to the manager.

New clients from search. Product pages bring in those who look for a supplier on their own.

Answers without back-and-forth. Specifications, documents and delivery terms are gathered on pages.

Material for managers. A link to a product page is easy to send to a client instead of a long email.

How do you show products so the buyer finds what they need?

I build the catalogue around how the buyer searches:

Categories: product groups that make sense to the client, not internal workshop names.

Filter by specifications: material, dimensions, purpose.

Cards in a grid: photo, name and the key specification.

Search by name and item code: for those who already know what they need.

If the range is small, a neat grid of cards without filters is enough. When you need a full online store and when a catalogue is enough - see the article Online Store or Catalog Website: What Your Business Needs.

What information does the buyer need on a product page?

A product page answers the questions the buyer would otherwise ask the manager:

Photos: the whole product, details, packaging.

Specifications: material, dimensions, versions.

Documents: technical descriptions and the product documents you have - for download.

Delivery terms: minimum order quantity, packaging, delivery.

Request button: "Request a price" with the product already selected.

Should you show wholesale prices on the website?

It depends on how you calculate the price. If it is stable, it is worth showing at least as "from". If the price depends on the batch volume and terms, it is more honest to write what it depends on and add a request button.

Another option is prices for registered clients in a client account. That is already a complex project, and you do not need it at the start. When to show the price and when not to, in more detail - see the article Prices on your website: show them or hide them.

How do you show the production so the supplier is trusted?

The buyer needs to understand that a real manufacturer stands behind the website, not a reseller:

Workshop and equipment: real photos, no stock pictures. More on this in a separate article: Website photos: your own or stock images.

Quality control: how you check products before shipment.

Clients: logos and reviews from companies that have agreed to this.

Company details and address: the company name, the production address, a map.

No made-up figures about capacity and volumes: only confirmed facts.

What form do you need for a wholesale request?

The quote request form collects what the manager cannot calculate the price without:

Product: from the catalogue or as a description.

Batch volume: approximate, without exact calculations.

Delivery city: where to deliver.

Company and contact: company name, contact name, phone.

The request arrives in the sales team's work chat, marked with the product it came from. Which fields to keep and which to remove - see the article Website enquiry form: which fields you need and which get in the way.

Does the website need a page for dealers?

Yes, if you work through dealers or are looking for new dealers. It is a separate flow of requests, and it is worth keeping it apart from orders:

Terms of cooperation: what the dealer gets and what you expect from them.

Materials: a catalogue for download, product photos, descriptions.

"Become a dealer" form: company, region, line of business.

How such pages work for search - see the article What SEO Services Actually Include. If your clients and dealers speak Uzbek, it is worth making the pages in Uzbek too: more in the article Does Your Site Need an Uzbek Version.

What are the prices for a manufacturing company website?

The price depends on the scope, not on the industry:

Landing page - from $190. A manufacturer with a narrow range: products, production, a request form and contacts.

Multipage website - from $490. A catalogue with categories, product pages, a production block, a dealer page.

Complex project - on request. A catalogue with filters and a data feed from the accounting system, a client account with prices for clients.

I fix the price before the start for the agreed scope. How a landing page differs from a multipage website in terms of tasks - see the article Landing page or multipage website: what your business needs.

If you want a website like this for your production - write to me, and I will send a proposal tailored to your products.