Website for a real estate agency: what it should include

A real estate agency website is not a business card with a phone number, but a catalog of properties that people want to trust. Below is what I build into such a project: from how the catalog works to the enquiry form and the price.

Why does a real estate agency need its own website if there are listing sites?

Listing sites are a separate channel, and there is no need to give it up. But there your properties sit in a shared feed next to competitors' listings, and the agency's brand gets lost. Your own website solves other tasks:

Your own showcase. The buyer sees only your properties, with no competing offers next to them.

A place to send ads. Traffic from ads and social media goes to your page, not to a shared feed.

Trust. Agents with names and photos, real properties and clear terms work like a recommendation.

Direct enquiries. The buyer's contact reaches the agency instead of getting lost in messages.

How do you set up a property catalog so that it is easy to search?

The catalog is the heart of an agency website. I build it around filters that answer the buyer's questions:

Deal type: buy or rent.

Property type: apartment, house, commercial property, land.

Market: new builds or resale homes.

District and budget: a choice of district and a price range.

Area and rooms: from a studio to a large apartment.

Plus sorting by price and area. If the list of properties is small, filters are not needed: a neat grid of cards is enough. A catalog with filters makes sense when there are enough properties that scrolling through them becomes inconvenient. I wrote a separate article: Online Store or Catalog Website: What Your Business Needs.

What should a property card include?

The card is where people decide whether to call or not. What I put on it:

Photos: plenty of them, bright, showing the real rooms, the view from the window and the entrance. More on this in a separate article: Website photos: your own or stock images.

Price: visible on the card. When it is worth showing the price and when it is not - see the article Prices on your website: show them or hide them.

Specifications: area, floor, rooms, condition of the renovation, building material.

Location: the district and a pin on the map, and what is nearby: schools, shops, transport.

Agent: name, photo and a contact button right on the card.

Similar properties: a block at the bottom, so that when an option does not fit, people keep browsing instead of closing the site.

How do you avoid losing trust because of outdated listings?

A sold apartment in the catalog is the worst thing a buyer can find. If they call about a sold property, trust in the rest of the cards drops. The solution here is not in design but in process:

Statuses: for sale, reserved, sold. A sold property is taken out of the catalog or gets a label.

A simple admin panel: the agent changes the status and price themselves, without a developer.

A person in charge: a specific agency employee is responsible for keeping the catalog up to date.

Sold properties do not have to be deleted: they can be moved to a "Sold" block. That way it is clear that the agency actually closes deals.

Does an agency need pages for districts and new builds?

Yes, if you work with specific districts or residential complexes. A page for a district or a residential complex answers a specific query: an apartment in this district, a rental near this complex.

What I put on such a page: a description of the district in your own words, infrastructure, the price range, the agency's properties in that district and an enquiry form. How an agency can work for its own city in search - see the article Local SEO: how to rank in your own city. If your buyers and tenants speak Uzbek, district pages are worth making in Uzbek too: more in the article Does Your Site Need an Uzbek Version.

How do you present agents so that people trust them?

In real estate, a deal is handled by a specific person, so I make agents visible:

Agents page: photo, name, specialization (new builds, rentals, commercial), districts.

Contact on the card: each property has its own agent with a contact button.

Real data: only confirmed facts, no made-up reviews and no figures about deals.

Terms of work: what the agency's services include and how their cost is formed.

What enquiry form suits a real estate agency?

Short: name and contact. The agent will clarify the rest on the call. I place forms in several spots:

On the property card: a "Book a viewing" button, with the enquiry already tied to the property.

In an empty catalog result: if nothing matches the filters, a "We will find options for your request" form.

For sellers: a separate "Sell or rent out through the agency" form. This is a different flow of enquiries, and it is worth keeping it separate.

Each enquiry arrives in the agency's work chat, marked with the property it came from. Which fields to keep and which to remove - see the article Website enquiry form: which fields you need and which get in the way.

What are the prices for a real estate agency website?

The price depends on the scope, not on the industry:

Landing page - from $190. Suits a realtor without an agency or the sale of a specific residential complex: a page with the property, photos, the agent and a form.

Multipage website - from $490. An agency with services, agents, district pages and a small property catalog.

Complex project - on request. A large catalog with filters and an admin panel, integration with the agency's CRM.

I fix the price before the start for the agreed scope. How a landing page differs from a multipage website in terms of tasks - see the article Landing page or multipage website: what your business needs.

If you want a website like this for your agency - write to me, and I will send a proposal tailored to your catalog.