Personal website for a specialist: what to show on it

A doctor, psychologist, tutor, nail technician, photographer - with specialists who work on their own, the client chooses not a company but a person. A personal website answers the main question: can this task be entrusted to you. Below - what it should have.

Why does a specialist need a personal website if there is social media?

A social media profile is a feed where your posts sit next to other people's. A website is a separate page where you decide what a person will see: who you are, how you help, how much it costs and how to book.

A website is convenient to use in ads and as an answer to the question "where can I read about you". It can also be found through search and AI models by people who have not heard of you yet.

What should you show on the first screen of a personal website?

On the first screen a person decides whether to stay on the page:

Your photo - a genuine photo where your face is visible.

Who you are and whom you help - "child psychologist for parents of teenagers" is clearer than "psychologist".

Main service - what people come to you with.

Booking button - noticeable and with a clear action.

More about the first screen - in the article The hero section: what belongs on the first screen.

How do you talk about yourself?

The client wants to understand who will work with them. Tell them about:

Education and specialization - briefly and to the point.

Approach - how you work and what sets you apart.

Why you do this work - a few lively phrases make the text human.

Skip grand titles and long lists of trainings: what matters more is what the client gets out of it. How to talk about yourself without templates - in the article The "About" page: what to write on it.

How do you describe services and prices?

Describe your services so that a person understands what to choose:

Formats - in person or online, individual or in a group.

What is included - what the client gets at the session or after it.

Prices - exact ones or a "from" guideline.

A price on the website removes an extra question and saves you back-and-forth messages. More about prices on a website - in the article Prices on your website: show them or hide them.

How do you confirm your qualifications?

A person wants to make sure that you really know your craft:

Diplomas and certificates - if they matter in your field.

Reviews - real ones, if clients do not mind them being published. How to collect them - in the article Reviews on a website: how to collect and show them honestly.

Work samples - for craftspeople and photographers this is the main proof.

Doctors and psychologists should be especially careful with reviews and client stories: publish them only if the client does not mind, and without details by which the person can be recognized.

How do you set up booking?

Booking should be simple. Options:

Form on the website - name, phone and a convenient way to get in touch.

Messenger button - for those who find it easier to write.

Booking bot - if bookings grow and you want less back-and-forth. I wrote about how it works in the article Booking bot for clients: salon, clinic, service center.

What mistakes come up on personal websites?

A specialist's website loses trust if it has:

Stock photos - a stranger smiling instead of you.

Dry resume - a list of workplaces without a word about how you help.

No prices - a person leaves to find them out from others.

Unclear how to book - the button is hidden or missing.

How much does a personal website for a specialist cost?

A landing page - from $190, a multipage website - from $490, a complex project - on request. For a specialist who works on their own, a landing page is enough: it fits the story about you, services, prices, reviews and booking. The article Landing page or multipage website: what your business needs will help you understand which format to choose.

If you want a personal website, write to me - I will ask questions about your work and suggest a structure.