SEO: so people find you in search
Basic technical optimisation is already included in every site I build. The separate service starts where you need more: understanding the demand, building pages for the queries and filling them so a search engine has something to show.
TL;DR
The technical base - meta tags, Schema, speed, prerender, sitemap - is included in every site I build by default; you don't buy it separately. The separate SEO service is work against search demand: keyword research, dedicated pages per query, content. I have no retainer: I take a specific scope of work, name the price before we start, and do it. Price on request - it depends on the state of the site and the scope.
What's already in every site?
This isn't a service, it's how I build. You don't pay extra for it:
- Meta tags and headings that match the meaning of the page
- Schema.org markup
- Prerender to static: the crawler gets finished HTML, not an empty shell
- Speed: fast on a phone, not only on a desktop
- sitemap.xml and correct indexing
- hreflang, if there's more than one language
If someone offers you this as a separate paid SEO service on a new site, you're paying twice.
What does the separate service cover?
- Demand research: which queries people actually search for, and which of them are worth having
- Structure for queries: which pages are needed and what belongs on each
- Dedicated pages per service and direction instead of one catch-all page
- Content for informational demand: a blog that answers your audience's questions
- A technical audit, if the site already exists and wasn't built by me
The scope is assembled around the task. I don't sell a "monthly SEO package" - I take a specific list of work, name the price before we start, and deliver it.
Who is it for?
The search channel makes sense if:
- you have several services and want each of them found separately;
- the site exists but isn't in search, and it isn't clear why;
- you only invest in ads and want a channel that doesn't switch off with the budget;
- you accept that search is a long game.
Who it isn't for: if you need leads this week, that's ads and a landing page, not SEO. Search doesn't deliver fast, and I won't pretend otherwise.
Next to it sits GEO - the work of getting AI models to mention you. Different channels, but part of the work overlaps, and together they cost less than one after the other.
How does the work go?
- 01
Brief and review
I look at the site and the niche: what already works, what gets in the way, and whether the search channel makes sense for you at all.
- 02
Proposal
A specific list of work with a price and a timeline. Not a retainer, but a scope you can see.
- 03
The work
A shared chat, with changes landing as we go. What is being done and why, explained in plain language.
- 04
Handover
I show what was done and what to do with it next. A continuation only if you actually need one.
How much does it cost?
On request
The price depends on what's already there: a site on my stack with the technical base in place and someone else's site that has to be put in order first are very different scopes.
I price by a list of work, not by the month. Payable in any currency at the current rate - bank transfer, SBP, Payme, Click, crypto.
FAQ
Tell me about the site - I'll look and say whether search is worth it.
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