Website for a logistics company: how to get freight enquiries

A logistics company's client chooses who to trust with their cargo. The website should answer their questions before the call: what you carry, where to, how to estimate the cost and who to talk to. Below is what I build into such a project.

Why does a logistics company need a website if enquiries come through recommendations?

Recommendations are a good channel, but it has a ceiling: people learn about you only through acquaintances. The website works for those who look for a carrier on their own, and for those who came through a recommendation and want to check the company:

Checking before the call. The client opens the website to understand who they are dealing with.

New areas of work. Pages for services and routes bring clients from search.

Enquiries with data. The form collects the route and cargo details before the manager calls.

The face of the company. The fleet, the warehouse and the team in photos work like a recommendation.

Which services should you show and how should you present them?

A client looks for a specific service, not "logistics in general". That is why each line of service gets its own page:

Road freight: full truckloads and groupage cargo.

Warehousing: storage, handling, order picking.

Freight forwarding: turnkey organization of the shipment.

Customs clearance: if the company handles it.

International shipping: the countries and directions you work with.

Each page covers what the service includes, which cargo you work with and which you do not, and an enquiry form. If the list of services is short, a landing page with blocks is enough instead of separate pages.

Does the website need a shipping cost calculator?

An exact calculator makes sense if your rates are stable and depend on clear parameters: weight, volume, route. If the price of each shipment is calculated individually, the calculator will show the wrong amount, and the client will expect exactly that amount.

For such cases, I build a "Calculate shipping" form:

Route: from where and to where.

Cargo: type, weight and volume.

Special conditions: temperature control, fragile cargo, oversized loads.

Contact: name and phone number.

The manager receives the enquiry with the parameters and calls back with a ready quote, not with questions. Which fields to keep and which to remove - see the article Website enquiry form: which fields you need and which get in the way. How to show a price guide without an exact amount - see the article Prices on your website: show them or hide them.

How do you show that the company can be trusted with cargo?

Cargo is the client's money, so trust matters more here than design:

Fleet and warehouse: real photos of the trucks, the warehouse and loading. More on this in a separate article: Website photos: your own or stock images.

Clients: logos and reviews from companies that have agreed to it.

Liability terms: how a shipment is documented, what happens if cargo is damaged, whether there is insurance.

Company details and documents: whatever you are ready to show publicly.

No made-up figures about volumes and happy clients: only confirmed facts.

Do you need pages for routes and destinations?

Yes, if you have regular destinations. A client looks not for "freight transport" but for a shipment on a specific route, and a page for that route answers their request more precisely than a general page.

What I put on a route page: from where and to where, which cargo you carry in that direction, what the service includes and an enquiry form with the route already filled in. How such pages work for search - see the article What SEO Services Actually Include. If your clients speak Uzbek, route pages are worth making in Uzbek too: more in the article Does Your Site Need an Uzbek Version.

Do clients need a personal account with shipment tracking?

Not at the start. An account with tracking means connecting the website to the company's accounting system, and that is already a complex project. While the manager reports the shipment status, the website should do something else: bring in enquiries and build trust.

When an account makes sense:

Regular clients: they ship regularly and need statuses without calling the manager.

Records are already kept in a system: the data exists, and it only remains to show it to the client.

Shipping documents: clients find it convenient to download them on their own.

If you want to accept enquiries in a chat and not only through the website, see the article Order bot for a shop: how it works and who needs one.

How does a website help you find drivers and carriers?

A logistics company's website collects enquiries not only from clients. If you bring in carriers or hire drivers, they need a separate entry point:

Vacancies page: requirements, working conditions, an application form.

Form for carriers: a "Become a partner" button, details about vehicles and directions.

A separate flow of enquiries: drivers' applications do not mix with client enquiries and go to the employee in charge.

What are the prices for a logistics company website?

The price depends on the scope, not on the industry:

Landing page - from $190. A company with a narrow specialization: services, a quote form, photos of the vehicles and contacts.

Multipage website - from $490. Service and route pages, a quote form, vacancies and a trust block.

Complex project - on request. A calculator based on your rates, a client account, integration with the accounting system.

I fix the price before the start for the agreed scope. How a landing page differs from a multipage website in terms of tasks - see the article Landing page or multipage website: what your business needs.

If you want a website like this for your company - write to me, and I will send a proposal tailored to your services and directions.