Website for a delivery service: how to take orders without calls

5 min readRustam, INSITE

TL;DR

A delivery service client wants to order without a call: choose, enter the address and get a confirmation. I explain what a water, grocery or food delivery website needs: a catalogue, a cart or an order form, the delivery area and terms, repeat orders, and what such a website costs.

Website for a delivery service: how to take orders without calls - INSITE

A delivery service client wants to order without a call: choose, enter the address and get a confirmation. The website should lead them to the order without extra steps. Below is what I build into such a project.

Why does a delivery service need its own website if orders come through aggregators and chats?

Aggregators and chats are working channels, and there is no need to give them up. But in an aggregator you stand in a shared feed next to competitors, and in a chat an order is put together through questions and answers. Your own website solves other tasks:

Direct orders. A regular client orders from you instead of looking for you in a shared feed.

Ordering without back-and-forth. The range, prices and delivery terms are gathered on pages.

Clear data. An order arrives with the address, contents and contact, not as a set of messages.

Where to send ads. Traffic from social media and ads goes to your page with an order button.

How do you show the range so the client orders without questions?

I build the catalogue around what the client orders:

Categories: water, groceries, ready meals - whatever you deal in.

Product card: photo, name, volume or weight, price.

Button on the card: add to the order without opening a separate page.

Popular items: a block with the best-selling items.

If the range is narrow, a neat grid of cards on the home page is enough.

Do you need a cart or is an order form enough?

It depends on the range. If there are few items and the order is simple, a form is enough: product, quantity, address, contact. If the client puts an order together from several items, you need a cart with the total amount.

A cart is already closer to an online store. When you need a store and when a catalogue with a form is enough - see the article Online Store or Catalog Website: What Your Business Needs. Which fields to keep in an order form and which to remove - see the article Website enquiry form: which fields you need and which get in the way.

How do you show the delivery area and terms?

Before ordering, the client should understand whether you deliver to them and on what terms:

Delivery area map: the districts you deliver to.

Delivery cost: exact or "from", and at what order amount it is free.

Minimum order: if you have it.

Payment: on delivery, by transfer or on the website.

Replacement and return: what you do if a product is out of stock or does not suit the client.

Terms in a visible place remove the questions that would otherwise come to the chat. When the price is worth showing and when not - see the article Prices on your website: show them or hide them.

How do you make repeat orders easier?

For water and grocery delivery, a regular client matters more than a new client. So I make the repeat order as short as possible:

Saved address: the client does not need to enter it again.

Repeat order: an "Order again" button with the previous contents.

Regular delivery: if you offer it, the client leaves a request for regular delivery.

Client account: order history and client details, if you cannot do without them.

A client account is already a complex project. At the start, a saved address and a repeat button are enough.

Does a delivery service need a bot along with the website?

If clients are used to ordering in a chat, the bot takes orders right there, and the website shows the range and terms. Orders from the website and from the bot arrive in the service's work chat, marked with where the order came from. More in the article Order bot for a shop: how it works and who needs one.

What convinces a client to order from a new delivery service?

A new client needs to understand that you can be trusted with the order and the money:

Real photos: the warehouse, kitchen or couriers, no stock pictures. More on this in a separate article: Website photos: your own or stock images.

Contacts and address: phone, address, map.

Reviews: real, with clients' permission, no made-up ratings.

Clear terms: delivery, payment, replacement and return are described in advance.

Delivery works for your own area, so it matters that people nearby find you. How to do this - see the article Local SEO: how to rank in your own city. If your clients speak Uzbek, it is worth making a version in Uzbek too: more in the article Does Your Site Need an Uzbek Version.

What are the prices for a delivery service website?

The price depends on the scope, not on the industry:

Landing page - from $190. A service with a narrow range: products, delivery terms and an order form.

Multipage website - from $490. A catalogue with categories, a cart, a delivery terms page and reviews.

Complex project - on request. A client account, payment on the website, integration with the accounting system and a bot.

I fix the price before the start for the agreed scope. How a landing page differs from a multipage website in terms of tasks - see the article Landing page or multipage website: what your business needs.

If you want a website like this for your delivery service - write to me, and I will send a proposal tailored to your range.

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