Websites & development

How lead-generating websites get built: landing pages, corporate sites, tech choices.

Websites & developmentOctober 25, 20264 min read

Mobile version of a website: what to check

A website that looks good on a computer can be awkward on a phone. I show what to check in the mobile version: whether the text is readable, whether buttons are easy to tap, whether the menu works, how the request form behaves and what on a small screen keeps a person from reaching out.

Websites & developmentOctober 24, 20264 min read

Website colors and fonts: how to choose them for your business

Colors and fonts make a website recognizable and easy to read when they are chosen wisely. I show where to start choosing colors, what role the accent color plays, how to pick a font for Russian and Uzbek text and how to check that the website reads well on a phone.

Websites & developmentOctober 23, 20264 min read

How to choose a domain for your business: name, zone and mistakes to avoid

A domain is the address a client will type, dictate and remember. I show what a good name looks like, whether to use the company name or a service description, which zone to pick, what to do if the name is taken and which mistakes with transliteration and hyphens to avoid.

Websites & developmentOctober 22, 20264 min read

The "About" page: what to write on it

People open the "About" page to see whether they can trust you. Template phrases about a team of professionals do not answer that. I show where to start the text, how to show the team and experience without unverifiable claims and how to end the page so a person gets in touch.

Websites & developmentOctober 21, 20264 min read

Case studies on a website: how to describe a project so it sells

A picture of finished work shows what you can do, but not how you solve problems. A case study does. I show what a good case study consists of, how to describe the task and solution, how to write about the result without made-up numbers and how to show case studies so people finish them.

Websites & developmentOctober 20, 20264 min read

Reviews on a website: how to collect and show them honestly

Reviews help a person decide to send an inquiry, but only if people believe them. I show where to get reviews if you have none yet, how to ask a client for a useful review, how to present it on a website, whether you can edit it and why fake reviews work against you.

Websites & developmentOctober 19, 20264 min read

Quiz on a website: when it helps collect inquiries

A quiz is an inquiry form shaped as a short survey: a person answers questions about their task and leaves a contact at the end. I show how a quiz differs from a standard form, which niches it suits, when it is unnecessary, what to ask and what to give the person at the end.

Websites & developmentOctober 18, 20264 min read

Multilingual website: how to make Russian, Uzbek and English versions

A website in several languages is not text run through a translation service, but separate versions with their own addresses, translation and support. I show how to choose languages, set up versions, who should translate, what to pick for Uzbek and how to keep versions in sync.

Websites & developmentOctober 17, 20264 min read

What to check on your website before launching ads

Ads bring people to your website, but inquiries come in only if the website is ready for them. I show what to check before launch: whether the form works, whether the page matches the ad, how the website looks on a phone and whether analytics is set up to see which ads bring inquiries.

Websites & developmentOctober 16, 20264 min read

Landing page for a service: which blocks you need and in what order

A landing page for a service is a page that leads a person from the question "what is this" to an inquiry. I show which blocks it needs, in what order to place them, what to write on the first screen, how to show that you can be trusted and where to put the form so it is easy to reach out.

Websites & developmentOctober 15, 20264 min read

How to compare website proposals: what to look at besides the price

You received several commercial proposals for a website, and the totals differ a lot. Comparing only prices makes no sense - the word "website" covers very different scopes of work. I show what to check in a proposal, how to tell what the price includes and which signs are a warning.

Websites & developmentOctober 14, 20264 min read

Who owns the website after handover: what you should have in hand

The website is paid for and live, but the domain is registered to the developer and you have no access. Then in fact it is not yours. I show whose name to put the domain and hosting in, which access to get after handover and what to do if the developer kept it and does not respond.

Websites & developmentOctober 13, 20264 min read

Website support after launch: what it includes

A website launch is not the finish line. The domain and hosting need to be paid for, the inquiry form can stop working, prices and services change. I show what website support includes, what you can do yourself, what is better left to a developer and how to agree on it at the start.

Websites & developmentOctober 12, 20264 min read

Template or custom website design: when a template is enough

A template is cheaper and simpler, custom design fits the task more precisely. I show how they differ in practice, when a template is enough, when it gets in the way and which questions tell you what suits your business. Plus what a website with design for your content costs.

Websites & developmentOctober 11, 20264 min read

Website materials: what to prepare before work starts

A website is built from your materials: texts, photos, logo, contacts. If they are missing at the start, work is put on pause, and the design has to be redone. I show what to prepare before work starts, in what form to send it and what to do if something is missing.

Websites & developmentOctober 10, 20265 min read

Website for a cleaning company: how to turn an estimate into a request

A cleaning client wants to know the price and see who will come to their home. If the website answers this before the call, a request comes in without extra messaging. I show which pages, calculator, photos and form a cleaning company website needs and what it costs.

Websites & developmentOctober 9, 20265 min read

Website for a photographer: how to get shoot requests

A client picks a photographer by portfolio, price and how clear the shoot process is. I explain what a photographer or photo studio website needs: portfolio by genre, a lightweight gallery, packages and prices, the shoot process, reviews and a request form, and what such a website costs.

Websites & developmentOctober 8, 20265 min read

Website for an IT company: how to get development orders

A development client may not understand technology: they need to see what you do, how you work and what it costs. I explain what an IT company website needs: services in plain words, case studies, team and process, cost and a request form, and what such a website costs.

Websites & developmentOctober 7, 20265 min read

Website for a children's center: how to sign up children for a trial class

A parent chooses a children's center by its teachers, its conditions and how calm they feel leaving their child there. I explain what a center website needs: programs by age, teachers, conditions and safety, prices and trial class sign-up, and what such a website costs.

Websites & developmentOctober 6, 20265 min read

Website for a delivery service: how to take orders without calls

A delivery service client wants to order without a call: choose, enter the address and get a confirmation. I explain what a water, grocery or food delivery website needs: a catalogue, a cart or an order form, the delivery area and terms, repeat orders, and what such a website costs.

Websites & developmentOctober 5, 20265 min read

Website for a manufacturing company: how to get wholesale requests

A procurement buyer chooses a supplier by the products, their specifications and how far the manufacturer can be trusted. I explain what a manufacturing company website needs: a catalogue, product pages, a production block, a wholesale request form and a dealer page, and what it costs.

Websites & developmentOctober 4, 20265 min read

Website for a travel agency: how to get requests to find a tour

A travel agency client trusts you with their holiday and their money, so they check who they are dealing with before anything else. I explain what an agency website needs: destination pages, tour cards, a tour-finding form, a trust block and useful materials, and what such a website costs.

Websites & developmentOctober 3, 20265 min read

Website for a fitness club: how to sign up clients for a trial session

A client chooses a fitness club by its gym, trainers and membership price, and then looks for a way to sign up for a trial session. I explain what a club or studio website needs: programs, a class grid, trainers, prices and a sign-up form, and what such a website costs.

Websites & developmentOctober 2, 20265 min read

Website for a hotel: how to get direct bookings

A guest chooses a hotel by its photos, rooms and location, and then looks for a way to contact it directly. I explain what a hotel or guest house website needs: room cards, a booking form, honest photos, a map and language versions, and what such a website costs.

Websites & developmentOctober 1, 20265 min read

Website for a logistics company: how to get freight enquiries

A logistics company's client chooses who to trust with their cargo and checks the carrier before calling. I explain what the website needs: service and route pages, a shipping quote form, a trust block, a separate entry for drivers and partners, and what such a website costs.

Websites & developmentSeptember 30, 20266 min read

Website for a real estate agency: what it should include

On a listing site, your properties sit in a shared feed next to competitors' listings. Your own website works differently: the buyer sees only your offers, agents with names and a clear path to an enquiry. I explain which pages, filters and forms an agency needs and what it costs.

Websites & developmentSeptember 27, 20265 min read

Website enquiry form: which fields you need and which get in the way

An enquiry form is the last step between a client's interest and getting in touch. Every extra field is a reason to change their mind. I cover which fields you need, which to remove, how to label the button, what to show after sending and how to make sure enquiries really reach you.

Websites & developmentSeptember 23, 20265 min read

Website for an auto repair shop: what it takes for clients to book

Being known is not enough for an auto repair shop - the client has to book, not call to ask and disappear. I break down what the website needs: a first screen with services and the address, clear repair prices, separate service pages, easy booking and the signs a driver trusts.

Websites & developmentSeptember 21, 20266 min read

Link-in-bio page or landing page: where to send your ads

A social profile is the worst landing spot for ads: the person lands in a feed, not an answer to their ad. A link-in-bio page solves half of it: it gives buttons, but does not explain or persuade. A landing page is needed where the budget is paid and the decision is not made right away.

Websites & developmentSeptember 18, 20266 min read

Website for a law firm: trust without promises

A law firm site sells competence, not outcomes: promising the result of a case is wrong both ethically and under advertising rules. The proof is built on named lawyers, described practice areas and publications. Cases are published anonymised and only with the client's consent.

Websites & developmentSeptember 15, 20266 min read

Website for a furniture store: a catalog that leads to orders

Furniture is chosen over a long stretch and rarely bought in one go, so the site matters more for reaching contact than checkout. The core is product pages with sizes, materials and price, real photos in an interior, and clear delivery and assembly terms. A cart is not for everyone.

Websites & developmentSeptember 12, 20266 min read

Prices on your website: show them or hide them

Hiding prices is rarely justified: when the sum depends on volume, or when deals are large and negotiated. Otherwise silence about money hands the client to whoever answered. No exact figure - show a range or a floor and explain what moves it.

Websites & developmentSeptember 11, 20266 min read

Website for a construction company: selling a long project

A construction website sells trust, not a service: the client pays a lot up front and waits long for the result. Its core: finished projects with photos, clear stages of work and an honest talk about the estimate. The form must qualify the lead, or the manager drowns in off-target leads.

Websites & developmentSeptember 8, 20267 min read

Payme and Click on your website: accepting payments in Uzbekistan

Payme and Click connect only to a company or sole trader with a bank account: first the cabinet and the contract, then the integration. The simple path is an invoice by link, the full one is Merchant API with callbacks on the server. The rate is not published, it is in the contract.

Websites & developmentSeptember 6, 20266 min read

Website for a training center: courses, schedule, enrollment

A training center site needs a page for every course, a schedule with the price, a short form for a trial class and teachers listed by name. Course pages are what collects search - the main argument for a multipage site. A landing page from $190, a multipage site from $490.

Websites & developmentSeptember 5, 20266 min read

Website for a restaurant or cafe: menu, delivery, bookings

A restaurant site needs four things: an up to date text menu (not a PDF or an image), a clear path to an order, a booking form that reaches the floor manager in seconds, and the address and hours on the first screen. A landing page from $190, a multipage site with delivery and banquets from $490.

Websites & developmentSeptember 3, 20266 min read

A Website for a Beauty Salon: What It Needs

A salon needs a website once bookings stop fitting into DMs or you start running ads. The required minimum: services with prices, stylist cards, real work, and booking in one step. Instagram stays the storefront and the traffic source, the site takes on choosing and booking.

Websites & developmentAugust 31, 20266 min read

A Website for a Dental or Medical Clinic: What Matters

A clinic website needs four things: doctor cards with real qualifications, service prices, documents and licenses, and simple booking. A dedicated page per specialty brings search traffic. Instagram and maps cannot replace a site - there is no room for evidence and nowhere to show documents.

Websites & developmentAugust 21, 20265 min read

Online Store or Catalog Website: What Your Business Needs

A catalog shows products and takes a request, a store adds a cart, online payment and stock tracking. If clients pay by transfer or on delivery anyway and the range is small, a catalog solves the same task more cheaply. A store is needed when the purchase has to run without you.

Websites & developmentAugust 17, 20266 min read

Domain and Hosting: What They Are and Whose Name They Go In

A domain is the address of your site, hosting is where its files live. Both should be registered in your name and paid for with your card: then the site belongs to you and you can change contractor at any moment. If the domain is registered to your developer, you are renting your own site.

Websites & developmentAugust 12, 20265 min read

Tilda or a Custom Website: Which to Choose for Your Business

A website builder suits a quick start and simple tasks: you pay monthly and get a ready-made tool. Custom development pays off once the site has become a working asset: you need a unique design, speed, your own integrations and independence from the platform and its plans.

Websites & developmentAugust 2, 20265 min read

Why Your Website Gets No Leads

Usually it is one of five: it is unclear what you offer, with no offer above the fold; the form sits too far down; the form is broken or its emails land in spam; the traffic is not your audience; there is no analytics, so you cannot see where people drop off. An hour to check.

Websites & developmentJuly 24, 20264 min read

Landing page or multipage website: what your business needs

A landing page is one page for one action, usually ads: launch fast, drive traffic, collect leads. A multipage website is for several services, search visibility, and showing the whole business. The choice depends not on money but on the task. I explain how to tell what you need.

Websites & developmentJuly 22, 20264 min read

Website or Instagram: what should a business choose

This is not an either/or choice. Instagram attracts attention, a website turns it into leads and stays yours. A profile can be lost to a block. If you run paid ads, send them to a website: a profile has no single goal, a landing page does.