Websites & development

How lead-generating websites get built: landing pages, corporate sites, tech choices.

Websites & developmentSeptember 3, 20266 min read

A Website for a Beauty Salon: What It Needs

A salon needs a website once bookings stop fitting into DMs or you start running ads. The required minimum: services with prices, stylist cards, real work, and booking in one step. Instagram stays the storefront and the traffic source, the site takes on choosing and booking.

Websites & developmentAugust 31, 20266 min read

A Website for a Dental or Medical Clinic: What Matters

A clinic website needs four things: doctor cards with real qualifications, service prices, documents and licenses, and simple booking. A dedicated page per specialty brings search traffic. Instagram and maps cannot replace a site - there is no room for evidence and nowhere to show documents.

Websites & developmentAugust 21, 20265 min read

Online Store or Catalog Website: What Your Business Needs

A catalog shows products and takes a request, a store adds a cart, online payment and stock tracking. If clients pay by transfer or on delivery anyway and the range is small, a catalog solves the same task more cheaply. A store is needed when the purchase has to run without you.

Websites & developmentAugust 17, 20266 min read

Domain and Hosting: What They Are and Whose Name They Go In

A domain is the address of your site, hosting is where its files live. Both should be registered in your name and paid for with your card: then the site belongs to you and you can change contractor at any moment. If the domain is registered to your developer, you are renting your own site.

Websites & developmentAugust 12, 20265 min read

Tilda or a Custom Website: Which to Choose for Your Business

A website builder suits a quick start and simple tasks: you pay monthly and get a ready-made tool. Custom development pays off once the site has become a working asset: you need a unique design, speed, your own integrations and independence from the platform and its plans.

Websites & developmentAugust 2, 20265 min read

Why Your Website Gets No Leads

Usually it is one of five: it is unclear what you offer, with no offer above the fold; the form sits too far down; the form is broken or its emails land in spam; the traffic is not your audience; there is no analytics, so you cannot see where people drop off. An hour to check.

Websites & developmentJuly 24, 20264 min read

Landing page or multipage website: what your business needs

A landing page is one page for one action, usually ads: launch fast, drive traffic, collect leads. A multipage website is for several services, search visibility, and showing the whole business. The choice depends not on money but on the task. I explain how to tell what you need.

Websites & developmentJuly 22, 20264 min read

Website or Instagram: what should a business choose

This is not an either/or choice. Instagram attracts attention, a website turns it into leads and stays yours. A profile can be lost to a block. If you run paid ads, send them to a website: a profile has no single goal, a landing page does.