Design

Design decisions that convert, not just decorate a portfolio.

DesignSeptember 29, 20264 min read

Website photos: your own or stock images

A stock photo looks neat, but a client sees someone else's office and people in it. Your own shots, even imperfect ones, show that you are real. I cover where only your own photos will do, when stock fits, how to shoot decently on a phone and how to keep heavy images from slowing the site.

DesignSeptember 17, 20266 min read

The hero section: what belongs on the first screen

The hero section answers three questions: what this business is, what it offers and what to do next. It needs a plain headline with no metaphors, one visible button and an image on point. Slogans, sliders and a half-screen menu get in the way. Check it simply: show it to an outsider.

DesignAugust 10, 20265 min read

Dark or Light Website: Which to Choose for Your Business

A light background is the default: more familiar, better with long texts, right for most businesses. Dark works where there is little text and atmosphere matters: technology, premium, portfolios, photo and video. What decides is the volume of content and the audience, not taste.

DesignAugust 6, 20266 min read

When Your Website Needs a Redesign

A redesign is needed if the site works badly on a phone, loads slowly, you cannot make an edit without a contractor, the structure does not match your current services, or the site is not indexed. If the issue is the text, the offer or the advertising - redoing the design will not help.