A product with no ready-made category in the buyer's head - the site as a path from confusion to an order
ProShorva
A one-page site for a bone broth producer from Tashkent. The task - to explain a product with nothing to compare it to on the shelf: not a soup, not a supplement, but a concentrate of collagen, amino acids and minerals from a 20-hour simmer. The site leads from "what even is this" to ordering a trial set.
Visit site →proshorva.uz
- Role
- Development, structure, design, video and multilingual setup
- Year
- 2026
- Stack
- ReactViteTypeScriptTailwind
What was built
- Video on the first screen - the cooking process sells the product better than words; a poster frame removes the blank gap before the video starts
- Three languages (RU/UZ/EN) on separate URLs with full localisation and hreflang - built for the Tashkent audience
- Structure built to explain an unfamiliar product: a comparison with the stock cube and home-made broth, a breakdown of what is inside, "who it suits", production step by step, expert opinions, and an FAQ that answers objections